What size are you?


I mean, since this is apparently a sign on a lingerie shop, I assume it’s supposed to be tongue-in-cheek and not supposed to be taken seriously… but the only cup sizes with positive messages here are C, D, and DD. Away from that narrow window of “good” sizes, the messages turn into really shitty body policing (apparently I need a reduction, or I’ve fallen and can’t get up). If I still felt insecure about my breasts, this sign would make me feel considerably worse. These days, it just makes me angry.


okay, serious question.

How the hell do online stores propose me to see if their bra fits, when I’m not allowed to try it on if I want to return it?!?!


Which stores do that? I know a lot say they should be returned “unworn” but I have always assumed that they meant you shouldn’t return them after wearing them for hours/days. I’ve never had any problem returning bras when I’ve tried them on briefly, like you would in a fitting room at a physical store.

Sports bras are a feminist issue

There has been some publicity recently about a new study which finds that 17% of women are put off exercising by breast-related problems. In some ways this isn’t terribly surprising. I’ve mentioned before that a properly-fitting bra can mean the difference between a sedentary lifestyle and a more active one.

One interesting finding from the study is that participants’ levels of activity were not influenced by breast size, suggesting that breast problems can be a barrier to exercise regardless of breast size. Instead, participants with more knowledge of breast health were more likely to wear sports bras and to exercise regularly. The authors note that ‘increasing breast health knowledge may reduce barriers to physical activity’.

The main breast-related problems reported by study participants were being unable to find a properly fitting sports bra and being embarrassed by breast movement during exercise. These problems are somewhat related, as a well-fitting sports bra should substantially decrease breast movement during exercise. Having said that, it would be nice if our society didn’t regard breasts as inherently sexual or obscene; we shouldn’t have to feel embarassed about breast movement in the first place!

It would also be nice if bra manufacturers paid a bit more attention to the needs of the people who actually wear the bras, because a lot of sports bras are really rubbish. This study found that 75% of female marathon runners surveyed experienced issues such as chafing and straps digging in, noting that “sports bra design could be improved to alleviate bra fit issues”.

Personally, I’ve found that Berlei, Panache, and Freya sports bras have worked well for me. If only they weren’t so expensive!


catp asked:

I measure a 26GG, but it seems like no one makes bras in 26 bands, especially here in the U.S. So, I've resorted to buying 28G bras, but the fit is hit-or-miss. It's terrible spending $50+ on a bra that doesn't even fit properly. Do you, or might anyone out there, know of any companies that make 26GG? I know we all have this struggle, but, I just want a bra that fits!!




My goodness, honestly I didn’t know a 26 band size even existed :(  honestly I’m not sure what to tell you, online might be your best bet!  Otherwise, you might want to look into getting bras custom made…horrible, I know, but at least you’d be guaranteed a proper fit!

Made in Preston sells bras in 26GG. I’d also recommend looking on Bratabase for styles that run small in the band in 28G/GG.

Made in Preston is the only manufacturer I know of that regularly makes bras in band size 26 (NZ/Aus size 4). Their range goes up to size 38 (NZ/Aus 16) in cup sizes DD-J, and they also make shirts and dresses which can accommodate a fuller bust. Potentially a useful resource, especially for those with smaller ribcage measurements.

Bras are slightly less expensive than usual right now

Brastop and Large Cup Lingerie both have sales on at present, with some pretty serious discounts on lingerie, swimwear, pyjamas, etc. Large Cup Lingerie also does free worldwide shipping. Brastop charges about NZ$30 to ship to New Zealand, but this weekend they’ll do free worldwide shipping for orders over £60 (coupon code WDFREE). Both shops sell bras in band sizes 28-46 (NZ/Aus sizes 6-24) and cup sizes D-K.

Here’s my advice on buying bras online - I plan to make a more up-to-date version of this post soon. In the meantime, the askbox is always open if you want more advice or information.







Now THIS is a bold lingerie ad.

When the star model for Forever Yours Lingerie was diagnosed with cancer, the brand decided to stick with her.

Tom Megginson at The Ethical Admanapproves:

“So, while American Eagle is getting virtual hugs and high fives for its commitment to not photoshopping its typical-looking models,  elsewhere there are brands and models who are willing to show us what it really takes to do something about the fashion industry’s body image problem.”

Read the rest

All I can do is


ETA: no, wait, hold up, stop the presses. There’s another thing I can do and that’s shop their store. You probably can too, because CHECK OUT THEIR BRA MATRIX



Reblogging because look at that size range!!!! And also because representation is important.

Those bras look awesome!

hey taraljc  I think your rack should get to know their bra matrix.

Why can’t all lingerie shops be like this? Seriously, look at the range of sizes and styles they carry!

They even ship to New Zealand!

“An ill-fitting bra is a serious medical issue as it can contribute to numerous negative health outcomes, such as upper limb neural symptoms and deep bra furrows caused by excessive strap pressure; neck and back pain, as well as poor posture and exercise-induced breast discomfort. These symptoms can be so severe as to force women with large breasts to seek reduction mammoplasty or inhibit these women from participating in physical activity. Interestingly, correctly fitted, supportive bras have been found to alleviate up to 85% of these symptoms, allowing women to exercise in greater comfort and reducing the need for breast reduction surgery.”

McGee, D.R., and Steele, J.R., ‘Optimising breast support in female patients through correct bra fit. A cross-sectional study’, Journal of Science and Medicine in Sport 13 (2010), 568-572. In-text citations have been removed from the quote for readability.

I already discussed the paper here, but this quote is important enough to get its own post. This is one of the many reasons why good bras are a feminist issue.

NB: although the authors of the article use “women” to refer to people with breasts, not everyone with breasts identifies as a woman.


Anonymous asked:

thoughts on bendon?


Bendon specifically, or the various brands sold in Bendon stores? Either way, I can’t say I’m a fan.

Bendon (specifically) makes some lovely bras, but in a pretty narrow range of sizes, which means I usually can’t wear any of them! I see that they now have a sports bra that goes up to a G cup, but one style that might possibly fit me really isn’t good enough. Some of the other brands they sell are a bit better in terms of size range: Pleasure State, Evollove, Elle McPherson and Fayreform all have multiple bras in DD+ sizes. Unfortunately none of them seem to work for me.

Part of the problem is still with sizing. Pleasure State and Evollove have bras “available to G cup”, but they both skip the FF cup size, meaning that their “G cup” bras fit more like other brands’ FF cups. In my experience, many Evollove bras also run small in the cups, making them even less accommodating of large breasts. I find the fit of Pleasure State bras to be quite variable, and I can sometimes fit their plunge bras in 10G. They make some beautiful lingerie, and since this beautiful lingerie occasionally fits me, I don’t disregard them completely.

Elle and Fayreform do include FF cups, which is a good start. Some Fayreform styles even go up to a J cup. However, neither brand works for me. Most of the DD+ styles made by Elle McPherson are flimsy little lace things that (in my opinion) just aren’t supportive enough for everyday wear. I also find that the lace can be a bit itchy. Their padded bras are definitely more supportive (and sometimes very pretty), but they just seem to be the wrong shape for my breasts.

I really dislike Fayreform. Their bras fit me but I just don’t like the styles: almost all full coverage, bland colours, unflattering shapes. I feel like they’re telling me "Your boobs are too big for public decency! They must be TOTALLY COVERED UP with antique upholstery fabric! You shall never look pretty or cute or sexy again!" 

Maybe I’m being a bit uncharitable here. I have occasionally seen Fayreform bras that look quite nice. But I could forgive even ugly bras if they were decently supportive, and my experience with Fayreform bras is that they aren’t. I actually own one: I bought it because it was cheap and at the time I had literally no bras that fitted me properly. Wearing it reduces my cleavage to the point of non-existence and makes my boobs point out to my sides instead of forward. In terms of support, it’s better than going without a bra, but really not great.

My OTHER problem with Bendon is that they still use the plus-four fitting system, which consistently puts people in bras with bands that are too big and cups that are too small to provide proper support. This can lead to significant health problems.

Sorry, this turned into a bit of a rant.



Since bras are a part of beauty culture, they are a feminist issue and I’m not sure why it doesn’t get discussed a lot.

Oh wait, yes I do. It’s because mainstream sex pozzie third wavers would much rather sweep the “bra burning feminist” trope under the rug than actually challenge narratives telling women that our bodies are insufficient. 。◕‿◕。

Of course women shouldn’t be shamed for choosing not to wear bras, and bras shouldn’t be seen as a necessity for being fully dressed in a socially acceptable way. Those things are shit.

HOWEVER there are a lot of people who wear bras for utilitarian reasons, whether out of their own feelings of modesty, or to mitigate breast/and or back pain, or even because (like me) they feel safer with them than without them in public, and none of those things should be shamed either. I’ve spoken to several friends who, like me, are sexual abuse survivors and who feel (as I do) that going without a bra in public feels like walking into a war zone without armor. It feels exposed, it feels vulnerable and unsafe. For many years during and after my abuse I wore only very ugly, very big, very utilitarian bras. Bras that pushed my chest down and de-emphasized my curves. I wore big huge t-shirts and sweatshirts over them, hoping that no one would notice I had breasts to be attracted to. And I was miserable. I’ve gotten to a point now where I can more often wear clothes that make me feel comfortable and pretty without panicking. But I still can’t go without a bra in public without feeling like I have a giant target painted on my chest. And none of those things are my fault. These are things that were done TO me. And I will not be shamed for the ways in which I cope.

(via grassangel)

Thin Privilege is bra shopping


Recently went out with a friend and her cousin, we all went to a bra shop my friend complained

”Urg 32GG is such a hard size to get! Haha, big boob problems”

So I said

”yeah I know how you feel about big boobs haha it’s almost impossible to get a 46C anywhere!”

Then her cousin spoke up

”Your boobs don’t count as big because they’re fat”.

I went silent, but holy damn. My boobs are suddenly not boobs at all just because I’m fat? C isn’t that small and 46 certainly isn’t either! I honestly felt super offended. While my friend complained that finding her size was like the hardest thing on earth ever (and we did find her size pretty easily!) I knew we wouldn’t get my size and I’d have to order online or get an extender.

Thin privilege is people don’t discountifying parts of your body simply because they are ”fat”